Table of Contents
Press Assets: https://drizzdrops.com/pages/press
From a backpack full of flyers to a real-life movement for connection, creativity, and community.
Friday evening, hundreds of Dallasites gathered at Reverchon Park for the Jacob Elordi lookalike contest Dallas had been waiting for, hosted by Drizz. It started as a TikTok post. Five days later, it ended with a packed park, a red carpet, thousands of shares across social media, NBC DFW, and a Dallas Observer feature.
Here's how it happened, and what was behind it:
IT STARTED WITH FLYERS AND TAPE
Five days before the event, Drizz founder Rodrigo Ricaud walked around Dallas with a backpack full of printed flyers and a roll of tape.
No agency. No budget. No production team.
Just an idea, an intentionally ridiculous, hyper-specific, internet-native idea: a Jacob Elordi lookalike contest at Reverchon Park.
He posted flyers around the city, went home, and started hand-cutting a life-size cardboard Jacob Elordi with an X-Acto knife.
Soon enough, the TikTok had hit nearly 100,000 views.
Within days, hundreds of Dallasites had RSVPed on Partiful. Thousands shared it. Friends tagged friends. Strangers tagged strangers. The city responded the way Dallas responds when it finds something worth showing up for.
The whole thing was a bet that Dallas wanted more nights like this, strange, communal, in-person, slightly unhinged.
Turns out they weren't the only ones thinking about it.
Left: a lookalike makes his entrance on the red carpet. Right: the crowd reacts.WHAT IT ACTUALLY LOOKED LIKE
Friday, May 15. Reverchon Park. 5:30pm.
Rodrigo arrived with a few family members and friends, a big speaker, and a hand-cut cardboard Jacob Elordi. They rolled out the red carpet and started moving fast. The clock said 5:15. The clock said 5:25. Nothing yet.
Then they started showing up. One girl. Two. Five. Twenty. By 5:30, the energy was already there. Nobody knew who would actually come or what to expect, and that was exactly what made it exciting.
The first lookalike took a seat on the stage. He looked nervous. Fair.
Rodrigo ran back to his apartment a few steps away to grab a few things he had left behind. Then his phone started buzzing.
"Rodrigo, there are over 100 people here. Get here now."
When he walked back to the trail, the speaker was running, the crowd was packed in around the red carpet, and the cardboard Elordi was waiting. Rodrigo grabbed the megaphone and said, alright let's do it.
The lookalikes took the stage one by one. The crowd lost it. Screams. Shouts. Laughs. People grabbing the strangers next to them to react. Half the crowd had shown up alone and was already trading phone numbers by the third lookalike.
When it was time to crown the winner, Rodrigo invited five judges up from the crowd. They took the job seriously, huddled, deliberated, and made a call based off the applause of the crowd.
The winner walked the red carpet to claim his prize: a deliberately underwhelming "men's" tote bag, packed with the kind of pretentious objects a Jacob Elordi character might carry. A copy of On the Road by Jack Kerouac. A yerba mate bombilla, with the loose leaves. Fifty dollars in cash. And, of course, a whole lot of Drizz.
After the contest wrapped, the lookalikes led the entire crowd ten minutes down Maple Avenue to Bar W, where the official Drizz afterparty was already setting up. People kept drizz'in all night alongside the lookalikes, swapping numbers, swapping stories, and finding their way deeper into the brand they'd just met an hour earlier in a public park.
A REAL DROP, IN A REAL PARK
This wasn't a logo on a flyer and a sign on a fence.
While the crowd watched the lookalikes walk the red carpet, the Drizz team passed out free bottles of Mixer Drops, letting attendees mix up Palomas, Mojitos, and Margaritas right there in the park. The team also handed out Drizz Unflavored Energy Drops, the brand's unflavored energy drops, so anyone in the crowd could energize whatever they were already drinking.
It was the brand thesis in real time: take an ordinary drink, add a few drops, make it better.
Paloma Cocktail Drops
$14.99
Love a crisp Paloma without the messy grapefruit juice? Drizz Paloma Drops deliver grapefruit, lime, and a touch of salt for a sugar-free cocktail in seconds. Just add tequila & soda, or sparkling water for a refreshing mocktail.… read more
Drizz Energy Drops – Unflavored Liquid Energy, Sugar-Free with L-Theanine, Taurine, and Caffeine from Green Tea
$14.99
Drizz Flavorless Energy Drops — 65mg Caffeine + L-Theanine + Taurine in a pocket-sized squeeze bottle. Add to any drink. No sugar, no flavor, no crash. One squeeze (4ml) turns any drink into a clean energy drink. Water, juice, soda,… read more
SEEN AROUND THE INTERNET:
Dallas Observer: https://www.instagram.com/reels/DYYPk_zim_a/
NBC News: https://www.instagram.com/reel/DYYbf7DiFYg/?utm_source=ig_web_copy_link&igsh=MzRlODBiNWFlZA==
Do214: https://www.instagram.com/reel/DYaiYjchW5N/?igsh=amFsM3EweG9sOTM5
@karenngtzzz: https://www.tiktok.com/t/ZP8pmkLeK/
@itsnellyjane: https://www.tiktok.com/@itsnellyjane/video/7640283226530975007?is_from_webapp=1&sender_device=pc
The winner takes photos with attendees (left). A Drizz Paloma Mocktail, mixed live in the park during the contest (center). The next lookalike walks the red carpet (right).
Rodrigo grew up in Dallas. For most of his life, Dallas wasn't seen as a city people jumped up to pick. It was often a city you were born into, raised in, or transferred to for work. But that's changing.
Walk down Katy Trail on any given evening and you'll see it. One night you'll pass someone walking a parrot. The next, hundreds of strangers moving together as part of a run club, a reading club, or a pickleball group that started in a group chat and turned into a real thing.
Dallas has become creative. Dynamic. Energetic. People are moving here on purpose, and the city is showing up to meet them.
At Drizz, we think a lot about third spaces, the bars, the coffee shops, the parks, the community centers, the public places where people end up in conversations they didn't plan and friendships they didn't expect.
We believe the best communities are the ones where people feel like the public spaces are theirs. Where ordinary residents have permission to create events, throw together strange little gatherings, and make their city feel a little more alive.
That's what we want Drizz to be part of. Whatever way we can, we want to help energize public spaces in Dallas and give people more excuses to show up.
WHAT IS DRIZZ?
Drizz is a Dallas-based brand that makes concentrated cocktail and mocktail drops in six flavors, plus an unflavored energy enhancer that allows people to energize anything, their way. The products turn ordinary sparkling water, or any drink, into something more interesting.
But for us, the drink has always been the medium. Not the message.
Drinks are one of humanity's oldest social rituals. They create tables. Conversations. Introductions. Memories.
That's the spirit behind the Jacob Elordi lookalike contest. It wasn't simply a marketing activation. It was an excuse to laugh together and meet people. The drink, and the brand, happen to live inside that moment.
WHAT'S NEXT
The Elordi contest is only the beginning.
Drizz's next event will bring together Dallas's musicians, singer-songwriters, and aspiring artists in one of the city's public parks.
If you're writing songs in your bedroom, if you just uploaded your first track hoping someone hears it, if you've been waiting for a chance to share your voice, we want to create a place for that.
Another place where strangers become friends. Artists meet collaborators. And conversations happen naturally.
And yes, where drinks help spark those connections!
Details coming soon.
DRIZZLER
/ˈdriz-lər/ · noun
Someone who makes things better.
A person who doesn't settle for the ordinary and transforms ordinary moments into something worth remembering.
Origin: Dallas. From drizz — to make it better.
ABOUT DRIZZ
Drizz is a Dallas-based CPG brand making concentrated cocktail and mocktail drops, plus a flavorless energy enhancer.
Products include:
- Concentrated cocktail and mocktail drops
- Drizz Unflavored Energy Drops — energy enhancer made with L-Theanine, Caffeine from Green Tea Extract, & Taurine.
Recent recognition:
- Walmart Golden Ticket Award (2025)
- Albertsons Innovation Launchpad Finalist (2026)
- BevNET Live Semi-Finalist (2025)
- Featured by NBC DFW and the Dallas Observer (May 2026)
Available on: Amazon, Walmart.com, and select retailers.
ABOUT THE FOUNDER
Rodrigo Ricaud is a Mexican-American founder, Dallas native, and a graduate of SMU. He previously led CPG brand Moskinto's North American expansion to close to 10,000 U.S. retail locations. In late 2025, he co-founded Dallas Founders Club, a community of Dallas-based founders that meets regularly to share ideas, back each other's bets, and make the city a place where people find each other faster.
CONTACT
Founder: Rodrigo Ricaud
TikTok / Instagram: @drizz.drops
Website: drizzdrops.com
Press inquiries: rodrigo@drizzdrops.com
FAQs
What was the Jacob Elordi lookalike contest Dallas?
The Jacob Elordi lookalike contest Dallas was a public event hosted
by Drizz on Friday, May 15, 2026, at Reverchon Park in Dallas. The
event was covered by NBC DFW and the Dallas Observer.
Who won the Jacob Elordi lookalike contest Dallas?
Marcello Pelton, an SMU graduate student studying international
relations, was crowned the winner of the Jacob Elordi lookalike
contest Dallas.
Who hosted the Jacob Elordi lookalike contest Dallas?
Drizz, a Dallas-based beverage brand making concentrated cocktail
and mocktail drops, plus a flavorless energy enhancer.
Where was the Jacob Elordi lookalike contest Dallas held?
Reverchon Park in Dallas, Texas, on May 15, 2026.
What's next for Drizz events in Dallas?
Drizz is planning a Dallas musicians showcase in a public park, bringing together singer-songwriters, bedroom producers, and aspiring artists. Details to come.
