When we first told people we were making flavorless energy drops, the reaction was almost always the same: "Why would you do that?"

It's a fair question. Every energy product on the market is defined by its flavor. Blue raspberry. Tropical punch. "Extreme citrus blast." Flavor is how energy drinks differentiate themselves. It's the entire marketing playbook.

So why did we spend months—and more R&D budget than I'd like to admit—trying to make something that tastes like nothing?

Because we realized that flavor was the problem, not the solution.

Flavorless wasn't a feature. It was a philosophy.

We didn't want to sell you another drink—we wanted to give you control over the ones you already love.

The Problem We Kept Running Into

Before Drizz, I was like most people. I needed energy at random times throughout the day, and my options were limited: another cup of coffee, an energy drink, or one of those tiny shots that taste like medicine.

The issue wasn't that these products didn't work. They did. The issue was that they all required me to drink something else.

I'd be halfway through a perfectly good iced tea and realize I needed a pick-me-up. But to get caffeine, I had to abandon what I was drinking and start something new. Or I'd be at the gym with my water bottle, wishing I could just add energy to it without turning it into a neon green chemical experiment.

The question that kept nagging me: Why can't I just add energy to whatever I'm already drinking?

Adding Flavor Would Have Been Easy

Let me be honest: making a flavored energy product would have been significantly easier.

Flavor covers a lot of sins. The natural bitterness of caffeine? Mask it with sweetness. The slightly earthy taste of green tea extract? Hide it behind citrus. The challenge of making something that tastes good? Solved with flavor engineering that's been perfected over decades.

Flavorless is a different beast entirely. There's nowhere to hide. Every ingredient has to be chosen not just for what it does, but for what it doesn't taste like. The formulation has to be precise enough that when you add it to water, orange juice, or your afternoon iced tea, nobody notices it's there.

That's the bar: invisible. Undetectable. Energy that doesn't announce itself.

Why We Did It Anyway

We chose the hard path for one reason: it's the only way to give people real control over their energy.

1. Freedom of choice. When energy has no added flavor, you can add it to anything. Your morning smoothie. Your water bottle at the gym. Your iced tea at lunch. Your drink doesn't change—it just gains a purpose.
2. No extra drinks. You're already drinking something. Why should getting energy require drinking something else? That's addition by subtraction—one less thing to buy, carry, and consume.
3. Precision control. Most energy drinks give you 150-300mg of caffeine whether you want it or not. Our drops let you add exactly what you need—one serving, half a serving, whatever fits your day.
4. No sugar, no compromise. Flavor usually comes with sugar or artificial sweeteners. We use just enough natural sweetness to offset the inherent bitterness of caffeine—nothing more. The only thing you're really adding is energy.

"Most energy products force you to adapt to them. We built Drizz so energy adapts to you."

What It Actually Took

I won't pretend the development process was glamorous. It was months of trial and error, testing formulations that ranged from "almost there" to "definitely not."

The caffeine source mattered enormously. Synthetic caffeine has a harsher profile than natural sources. We landed on green tea extract—not for marketing reasons, but because it genuinely tastes cleaner and releases more smoothly.

Then there was the supporting cast. We didn't just want caffeine—we wanted energy that felt good. That meant adding L-Theanine (the compound in tea that smooths out caffeine's edges) and Taurine (which supports sustained energy without the spike-and-crash). But each addition had to be tested for how it affected the overall taste profile.

To neutralize the natural bitterness of caffeine, we added just a hint of sweetness—the bare minimum needed to make the drops as undetectable as possible. No flavoring agents. Just enough to offset what caffeine brings to the table.

The final formula took longer than I expected. But when we finally got it right—when I could add drops to plain water and genuinely not notice anything different—I knew we had something.

Drizz Energy Drops, at a Glance

• 65mg caffeine per serving (from green tea extract)
• With L-Theanine + Taurine for smooth, focused energy
• Zero sugar
• No added flavor
• Mixes into anything

We were obsessive about not just how it worked, but how it felt. Smooth. Predictable. No jittery edge. No crash. Energy you notice because your focus improves—not because your heart is racing.

Where Flavorless Actually Shines

Once you stop thinking of energy as a drink and start thinking of it as an addition, the possibilities open up:

• Morning coffee → same taste, better focus (add to decaf if you're caffeine-sensitive)
• Water bottle at the gym → energy without neon sludge
• Iced tea at lunch → no extra drink, no afternoon crash
• Smoothies or protein shakes → pre-workout fuel without the junk
• Sparkling water → clean energy, zero calories

Energy on Your Terms

Here's what I've learned building Drizz: people don't want more products. They want more control.

They don't want to be told when, where, and how to get their energy. They want to decide for themselves. They want to add energy to the drink they're already enjoying, not replace it with something from a can.

Drizz has always been about augmentation, not replacement.

Our mixers don't replace spirits—you add them. Our energy drops don't replace drinks—you add them. That's not just a product strategy. That's a brand thesis.

Was it the easy path? Definitely not. Was it the right one? Every time someone tells me they finally found an energy solution that fits their life, I know it was.

Flavorless Energy Drops

$14.99

Add clean energy to anything you drink. Turn any drink into clean, crash-free energy — instantly.Caffeine + L-Theanine + Taurine for smooth, focused energy without sugar, taste, or crash. Pocket-sized and mixable with anything.… read more

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