Drizz Named Semi-Finalist in the BevNet Live Showdown — Presented by Coca-Cola
One of 12 emerging beverage brands chosen nationwide. Help us advance to the finals.
Drizz Selected as Official Semi-Finalist in the BevNet Live New Beverage Showdown
Drizz, the Dallas-based zero-sugar mixer and energy-enhancer brand founded by Rodrigo Ricaud, has been selected as a semi-finalist in the BevNet Live New Beverage Showdown, presented by Coca-Cola North America's New Revenue Streams division.
Held December 7–9 in Marina del Rey, CA, the Showdown is one of the most influential stages in the beverage industry, spotlighting the most promising early-stage brands in North America.
Drizz was chosen as one of only 12 semi-finalists nationwide, recognized for its innovative approach to drink ritual, its zero-sugar formulations, and its vision of mixing boldly, living bravely, and creating moments of intentional connection.
Past competitors include Poppi, Liquid Death, Health-Ade, MALK, CANN, Sanzo, Pretty Tasty, and other category-defining brands.
Why BevNet Live Matters
What Is BevNet Live?
The New Beverage Showdown
How It Works
12 semi-finalists present 2-minute pitches
Judges give immediate feedback
Live audience voting
6 finalists selected
Final pitches on main stage
Winner chosen
Past Breakout Brands
Winner Rewards
$10,000 BevNet advertising package
Live interview on BevNet media
Industry-wide exposure
Investor and retailer momentum
A Breakout Year for Drizz
2025 has been a breakthrough year for Drizz.
Selected from 4,000 applicants for Walmart's Golden Ticket
Recognized as one of 100 breakout brands featured nationwide
Chosen as one of 12 semi-finalists for the BevNet Live Showdown
Spotlighted for pioneering zero-sugar mixers and flavorless energy drops
Drizz is defining its place as a promising new contender in the next wave of beverage innovation.
A New Kind of Drink Ritual
Drizz reimagines how we mix, sip, and celebrate — with more clarity, connection, and spark.
Drizz Mixers
Concentrated drops that transform sparkling water or spirits into premium cocktails or mocktails.
Drizz Flavorless Energy Drops
A functional enhancer with caffeine, L-Theanine, and taurine.
Lighten the drink. Deepen the moment.
Mix boldly. Live bravely.
Meet the Founder, Rodrigo Ricaud
Growing up between Mexico City and Texas, Rodrigo was shaped by two cultures that value community, celebration, and the kind of shared moments that bring people together.
A graduate of Jesuit Dallas and SMU, Rodrigo has always been guided by curiosity, creativity, and a natural instinct for bringing people together. That instinct led him to launch the Dallas Founders Club, a fast-growing community of entrepreneurs who gather to share ideas, support one another, and strengthen the city’s startup ecosystem, the same spirit that now fuels Drizz.
He created Drizz to make great drink moments simple, intentional, and easy to share, whether at home, out with friends, or exploring someplace new. As part of the Go Texan program, Drizz is proudly produced in Texas and built on values that reflect the state itself: craftsmanship, community, and a sense of adventure.
Now, Rodrigo is taking his Texas-born idea to the national stage as a semi-finalist in the BevNet Live Showdown, and inviting others to be part of the journey.
